Cookies
TAA Fishing
Last updated: 30 September 2026
This Cookies Policy explains how The Amateur Angler Ltd trading as TAA Fishing (“TAA Fishing”, “TAA”, “we”, “us” or “our”) uses cookies and similar technologies when you visit or use our website.
This policy should be read together with our Privacy Policy, which explains more generally how we collect, use, share, retain and protect personal information.
TAA Fishing is a trading name of The Amateur Angler Ltd, registered in England and Wales under company number 16934866, with its registered office at 6 Dandelion Road, Frome, BA11 5FL, United Kingdom.
You can contact us at info@taafishing.com.
1. What Cookies and Similar Technologies Are
Cookies are small data files stored on or accessed from a computer, smartphone, tablet or other device when a website is used.
They can be used to keep a customer signed in, remember items placed in a shopping basket, support checkout and payment functionality, protect the website against misuse, remember privacy choices, understand how the website is used and provide optional embedded or marketing functionality.
This policy also applies, where relevant, to similar technologies such as pixels, tags, scripts, local storage, device identifiers and other technologies that store information on or access information from a device.
For simplicity, we generally refer to these technologies collectively as cookies.
2. Cookie Law and Consent
Our use of cookies is governed principally by the Privacy and Electronic Communications Regulations 2003, together with applicable UK data-protection law where information collected through a cookie constitutes personal information.
Some technologies are permitted without consent where they are genuinely necessary to provide a service requested by you or where another applicable legal exception applies.
Where consent is required, optional technologies will not be intentionally activated until the appropriate consent has been provided.
You can accept optional cookies, reject them or choose particular categories through our cookie-management system.
3. Manage Your Cookie Preferences
You can review or change your cookie choices at any time using the controls below.
Necessary technologies remain active where they are required for the website, basket, checkout, account, security or other essential functionality to operate.
Changing your preferences affects future use of technologies that depend upon your consent. It may not automatically delete cookies already stored on your device, which can also be removed through your browser settings.
4. Necessary Cookies
Necessary cookies support essential website functionality and cannot normally be disabled through our consent panel where they are required for the service to operate.
They may be used for functions such as your shopping basket, checkout, customer account, secure sessions, fraud prevention, form security and remembering your cookie choices.
We do not classify advertising or behavioural-tracking technologies as necessary merely because they are commercially useful to TAA Fishing.
5. Shopping Basket, Account and Checkout
Our ecommerce website uses technologies required to remember products in your basket, maintain your session while you browse, identify whether you are logged in and support the checkout process.
Payment providers may also use security, fraud-prevention and transaction technologies needed to process or protect payments.
Where those technologies are genuinely necessary to provide the requested ecommerce or payment functionality, they may operate without optional cookie consent.
For further information about how order and payment information is used, please see our Privacy Policy.
6. Security and Fraud Prevention
We may use cookies and similar technologies where reasonably necessary to protect the website, customer accounts, forms, checkout processes and transactions against fraud, malicious activity or unauthorised access.
Where a security technology also performs a separate purpose requiring consent, the security function will not be treated as a blanket justification for the additional use.
7. Statistics
Statistics technologies help us understand how visitors use the TAA Fishing website so that we can measure performance and improve usability.
Our current website configuration may use Jetpack Stats for website statistics.
Where our use of statistics technologies requires consent, they will only operate after the visitor has enabled the relevant category through our cookie-management system.
If we later introduce or change analytics services, the current technologies will be reflected in the cookie inventory further down this page.
8. Marketing and Embedded Content
Optional technologies may also be used to provide social-media, video or other embedded content or, where enabled in the future, advertising and campaign-measurement functionality.
Depending upon the service, these technologies may allow a third party to receive information about your browser, device or interactions with the website.
Where consent is required, these technologies will remain blocked until the relevant category has been enabled.
TAA Fishing does not make acceptance of marketing cookies a condition of browsing ordinary products or purchasing goods.
9. YouTube and Other Embedded Media
Some pages may contain videos or other externally supplied content.
Where loading that content would cause a third party to store or access information on your device and consent is required, the relevant content may initially be replaced with a placeholder until the appropriate consent is provided.
Once the content is enabled, the relevant third party's own privacy and cookie practices may also apply.
10. Social Media
Our website may contain links or embedded functionality associated with services such as Instagram, TikTok and other social-media platforms.
A simple link which takes you away from TAA Fishing does not necessarily involve the same tracking as an embedded feed, widget, script or pixel.
Where embedded social-media technology requires consent, it will only be activated after the relevant consent has been provided.
11. Advertising Technologies
TAA Fishing does not currently treat advertising technologies as essential website functionality.
If advertising, remarketing, conversion measurement, cross-site tracking or similar technologies are enabled in the future, any use requiring consent will remain disabled until the appropriate consent has been obtained.
Consent to statistics does not automatically amount to consent to advertising or marketing.
12. Functional and Preference Technologies
Some technologies may remember a preference or adapt the appearance or functionality of the website.
Where consent is required, they will be controlled through the cookie-management system.
Where an applicable legal exception allows a preference technology to operate without consent, we will only rely upon that exception where its requirements are satisfied.
13. First-Party and Third-Party Technologies
A first-party cookie is placed by or for the website you are visiting.
A third-party cookie or similar technology is placed or accessed by another organisation whose service is integrated into the website.
TAA Fishing may use both first-party and third-party technologies.
Third parties may include ecommerce, payment, security, analytics, communications, video, social-media or other service providers.
Their own privacy and cookie information may also apply to processing they undertake independently.
14. Session and Persistent Cookies
Some cookies operate only during a browser session and expire when that session ends.
Others remain on the device for a defined period or until they are deleted.
The duration depends upon the technology and its purpose.
Where available, expiry information is included in the live cookie inventory on this page.
15. Remembering Your Cookie Choices
When you make a choice through our consent banner or preference controls, a cookie or similar technology may be used to remember that decision.
This prevents us from asking you to make the same choice repeatedly during normal use of the website.
You may be asked to choose again if the preference record expires, is deleted, the website configuration changes materially or fresh consent is required for a new purpose.
16. Browser Controls and Privacy Signals
Most browsers allow you to inspect, block or delete cookies.
Blocking all cookies may prevent important ecommerce functions such as customer login, baskets or checkout from working correctly.
If you clear all browser cookies, you may also delete the record of your TAA Fishing cookie preference and therefore be asked to choose again on your next visit.
Where our consent-management technology recognises supported privacy signals such as Global Privacy Control or similar browser-level signals, we may use those signals in accordance with the configuration of our consent-management system and applicable law.
17. Cookies and Personal Information
Information collected through cookies may sometimes constitute personal information. This may include an IP address, online identifier, device information, account information or browsing activity.
Where that occurs, the information will also be handled in accordance with our Privacy Policy.
Cookie consent and the lawful basis for processing personal information are related but distinct legal requirements, and we seek to comply with both where applicable.
18. International Processing
Some website, ecommerce, payment, analytics or technology providers may process information outside the United Kingdom.
Where this results in a restricted international transfer of personal information, appropriate safeguards will be used where required by law.
Further information about international transfers and the safeguards we may use is contained in our Privacy Policy.
19. Visitors Outside the United Kingdom
Visitors from jurisdictions outside the United Kingdom may have additional rights under local privacy or electronic-communications laws.
This may include visitors from Jersey or Guernsey.
Where another applicable law provides additional protections in connection with the services we offer to persons in that jurisdiction, we will seek to comply with those requirements.
20. Current Cookies and Services
The cookies and similar technologies currently identified on our website are listed below.
This information may change when our website, plugins, ecommerce services, payment systems or other technologies are updated.
The list is maintained through our consent-management system and is intended to provide current technical information about technologies detected or configured on the TAA Fishing website.
A technology appearing in the inventory does not necessarily mean that it operates on every page or for every visitor. Some technologies only operate when particular features are used, while consent-dependent technologies remain subject to your preferences.
If a technology is removed or replaced, the inventory may update following our consent-management system's next synchronisation or review.
21. Changes to Cookies and Service Providers
We may add, remove or replace website technologies and service providers over time.
A new provider will not automatically be entitled to use optional technologies simply because an earlier provider was used for a similar purpose.
Where a material new purpose requires consent, we will seek the appropriate consent before enabling that use.
We may update this Cookies Policy when the technologies, service providers, law or regulatory guidance materially change.
The Last updated date will be amended where appropriate.
22. Questions, Complaints and Data-Protection Rights
If information collected through cookies constitutes personal information, you may have rights under applicable data-protection law.
Information about those rights, how to exercise them and how to raise a data-protection complaint is contained in our Privacy Policy.
If you have a question specifically about our cookies or cookie-management system, please contact us at info@taafishing.com.
You may also have the right to raise a concern with the Information Commissioner's Office.
23. Related TAA Fishing Policies
For information about the wider collection and use of personal information, please read our Privacy Policy.
For the contractual terms governing use of the website and purchases from TAA Fishing, please read our Terms & Conditions.
Information concerning returns, refunds and consumer remedies is contained in our Returns Policy.
To submit a physical return or find information about cancelling an order, please visit Returns & Cancellations.
Information about delivery, shipping charges and international orders is available in our Shipping Policy.
Fishing rod registration and fishing-rod fault or warranty claims are managed through Fishing Rod Warranty, Registration & Claims.
Detailed terms of the TAA commercial fishing-rod warranty are available in the TAA Limited Rod Warranty Terms.
24. Contact Details
The Amateur Angler Ltd
trading as TAA Fishing
6 Dandelion Road
Frome
BA11 5FL
United Kingdom
Email: info@taafishing.com
Company number: 16934866
Registered in England and Wales