Cookies
Cookies Policy
The Amateur Angler
Last updated: 27 December 2025
This Cookies Policy explains how The Amateur Angler (“we”, “us”, “our”) uses cookies and similar technologies on our website.
This policy should be read alongside our Privacy Policy, which explains how we process personal data.
Nothing in this Cookies Policy affects your statutory rights under UK law.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. Cookies allow websites to recognise your device, remember preferences, and improve functionality and performance.
Cookies may be session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period or until deleted).
2. Types of Cookies We Use
We use the following categories of cookies:
A. Strictly Necessary (Essential) Cookies
These cookies are essential for the operation of our website and cannot be disabled.
They are used to:
Enable core website functionality
Maintain user sessions
Remember items added to your shopping basket
Process secure checkout and payments
Prevent fraud and protect website security
These cookies do not require consent under UK law.
B. Functional Cookies
Functional cookies enable optional website features and improve your experience, such as remembering preferences or settings.
These cookies are used only where enabled and may require consent depending on their function.
C. Analytics (Performance) Cookies
Analytics cookies help us understand how visitors use our website so we can improve performance and usability.
These cookies may collect information such as:
Pages visited
Time spent on pages
Navigation paths
Error messages
We use analytics services such as:
Google Analytics
Hotjar
Analytics cookies are blocked by default and are only activated if you provide consent via our cookie banner.
D. Advertising & Marketing Cookies
Marketing cookies are used to:
Deliver relevant advertising
Measure advertising performance
Limit how often you see an advert
Track conversions
These cookies may track your browsing activity across websites.
We may use the following marketing technologies:
Meta (Facebook & Instagram) Pixel
Google Ads Remarketing
TikTok Pixel
Pinterest Tag
Marketing cookies are disabled by default and will only be activated if you provide explicit consent.
3. Cookie Consent & Control
When you first visit our website, you will be shown a cookie consent banner that allows you to:
Accept all cookies
Reject non-essential cookies
Manage cookie preferences by category
Non-essential cookies (analytics and marketing) are blocked until consent is given.
You may change or withdraw your consent at any time using the cookie management tool available on our website.
4. Third-Party Cookies
Some cookies on our website are placed by third-party service providers, including analytics, advertising, payment, and security providers.
These third parties may act as independent data controllers in relation to cookies they place.
We recommend reviewing their privacy and cookie policies for further information.
5. Managing Cookies via Your Browser
You can control and delete cookies through your browser settings.
Please note:
Blocking or deleting essential cookies may affect website functionality
Some features of the website may not work correctly without cookies
Browser instructions vary by provider.
6. Cookies and Personal Data
Some cookies collect information that may be considered personal data under UK GDPR, such as IP addresses or online identifiers.
Where this occurs:
Processing is carried out in accordance with our Privacy Policy
Appropriate safeguards are applied
Consent is obtained where required
7. International Data Transfers
Some third-party cookie providers may process data outside the UK.
Where this occurs, appropriate safeguards are in place, such as:
UK adequacy regulations
UK Standard Contractual Clauses
International Data Transfer Addendum
8. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect legal, technical, or operational changes.
The “Last updated” date at the top of this page will be amended accordingly.
Continued use of the website after changes are published constitutes acceptance of the updated policy.
9. Contact Us
If you have any questions about this Cookies Policy or our use of cookies, please contact us at: