Terms and conditions
TAA Fishing
Last updated: 29 September 2026
These Terms & Conditions (“Terms”) govern use of the TAA Fishing website and purchases made directly from The Amateur Angler Ltd trading as TAA Fishing.
Please read these Terms before placing an order. By submitting an order, you are making an offer to purchase goods subject to these Terms and any applicable product-specific terms or policies referred to below.
Nothing in these Terms excludes, restricts or reduces any statutory consumer right or liability which cannot lawfully be excluded or restricted.
1. About TAA Fishing
TAA Fishing is a trading name of The Amateur Angler Ltd, a company registered in England and Wales under company number 16934866.
Our registered office is 6 Dandelion Road, Frome, BA11 5FL, United Kingdom.
You can contact us at info@taafishing.com.
Contracts for goods purchased directly through the TAA Fishing website are entered into with The Amateur Angler Ltd. TAA Fishing is a trading name and is not a separate legal entity.
2. Who These Terms Apply To
These Terms principally apply to consumers purchasing goods directly from TAA Fishing.
You must be at least 18 years old and legally capable of entering into a contract to place an order through our website.
By submitting an order, you confirm that the information you provide is accurate to the best of your knowledge and that you are authorised to use the payment method selected.
If you purchase a TAA product from an independent retailer or stockist, your sales contract is with that retailer. Any separate TAA commercial warranty which applies to an eligible product is additional to that sales contract.
3. Use of Our Website and Customer Accounts
You may use our website only for lawful purposes. You must not knowingly interfere with its operation or security, attempt unauthorised access, introduce malicious software, impersonate another person, deliberately provide false information or use the website to commit fraud or other unlawful activity.
You must not manipulate our website, ordering systems, promotional codes, returns procedures, registration codes or warranty systems in order to obtain a price, refund, replacement, warranty benefit or other advantage to which you are not entitled.
Where we reasonably suspect fraud, unlawful activity or a genuine security risk, we may restrict an account or transaction while the matter is investigated. This does not remove statutory rights relating to an existing purchase.
If you create a customer account, you are responsible for taking reasonable steps to keep your login details secure.
4. Product Information, Images and Suitability
We take reasonable care to ensure that product descriptions, specifications, photographs and other product information are accurate.
Minor differences may occur because of photography, lighting, screen settings, normal manufacturing tolerances, packaging changes or non-material production changes. We will not rely on such minor differences to excuse goods which materially fail to match their contractual description.
Where a product has stated dimensions, ratings, capacities, casting weights, line ratings, compatibility requirements or other specifications, the product should be selected and used with those specifications in mind.
If you require a product for a particular purpose and require advice concerning suitability, please contact us before purchase. Nothing in this section limits any statutory right arising where a particular purpose has been made known to us and the relevant legal requirements are satisfied.
Under the Consumer Rights Act 2015, consumer goods are subject to statutory requirements including satisfactory quality, fitness for an applicable particular purpose and conformity with their description. Those core rights cannot simply be excluded by a trader’s terms.
5. Availability
All goods are subject to availability.
Displaying a product as available does not guarantee that it will remain available until your order is accepted. Availability can occasionally be affected by simultaneous purchases, inventory discrepancies, damaged stock, failed quality checks, supplier shortages, discontinued products or technical errors.
Placing an item in your basket does not reserve it.
6. Placing an Order and Contract Formation
When you submit an order through our website, you are making an offer to purchase the goods shown in that order.
An automated order acknowledgement, order-received page, WooCommerce email, payment authorisation or payment-provider confirmation does not by itself mean that TAA Fishing has accepted your order.
Unless we expressly confirm acceptance earlier, a binding contract for the relevant goods is formed when we confirm that those goods have been dispatched.
Where products from the same order are dispatched separately, acceptance may occur separately for each dispatched part.
Taking or authorising payment does not by itself constitute acceptance.
Our checkout will provide the information and payment acknowledgement required by applicable distance-contract rules. The Consumer Contracts Regulations require online customers to be clearly informed when placing an order entails an obligation to pay.
7. Declining an Order or Being Unable to Supply Goods
Before an order has been accepted, TAA Fishing may decline or cancel all or part of it where there is a legitimate reason.
This may include circumstances where goods are unavailable, damaged, discontinued or fail a quality check; a supplier cannot provide them; payment fails or cannot reasonably be verified; we cannot reasonably deliver to the address supplied; there is an obvious pricing or listing error; information supplied with the order is materially inaccurate; we reasonably suspect fraud or misuse of a promotion; supplying the goods would be unlawful; or another legitimate circumstance prevents fulfilment.
Where an order has not yet been accepted, TAA Fishing has no contractual obligation to supply the affected goods.
If payment has already been taken for goods which will not be supplied, we will refund or release the appropriate amount.
Where no contract for the affected goods had been formed, TAA Fishing is not responsible merely because the customer expected to receive them. We are not responsible for expenditure or arrangements made in anticipation of receiving an unaccepted order where the law does not make TAA Fishing responsible for that loss.
If supply becomes impossible or unlawful after acceptance, we may end the affected contract only where applicable law allows us to do so. Where this occurs, we will notify you and refund amounts which must be refunded for goods which will not be supplied.
We will not substitute materially different goods without your agreement.
8. Prices, Payment and Promotions
Prices are displayed in pounds sterling and include VAT where applicable. Delivery charges and other mandatory amounts payable to TAA Fishing will be displayed before the order is placed.
Payments may be processed through WooPayments or other payment methods made available at checkout.
If we identify an obvious pricing or listing error before accepting an order, we may decline the affected order or contact you and offer the opportunity to proceed at the correct price. Any payment already taken for an order which we decline will be refunded.
Promotional offers, discount codes, free products and bundles may be subject to additional conditions shown with the relevant offer. Promotions are subject to availability and may be amended or withdrawn for future or unaccepted orders.
Where a promotion depends upon a particular combination or minimum order value, a later change-of-mind return may affect the promotional calculation where this was clearly disclosed and applicable law permits it. This will not be used as a penalty for exercising rights relating to faulty or non-conforming goods.
9. Delivery and Risk
Delivery destinations, charges, expected delivery periods, oversized-item arrangements and international shipping information are governed by our Shipping Policy.
Please provide complete and accurate delivery information. If you discover an error, contact info@taafishing.com as soon as possible. We cannot guarantee that details can be changed after fulfilment or carrier processing has begun.
Where TAA Fishing arranges delivery using a carrier offered by us, the goods generally remain at our risk until they come into the physical possession of you or another person identified by you to receive them.
Different rules may apply where you independently commission a carrier which TAA Fishing did not offer.
The Consumer Rights Act expressly protects consumers in relation to delivery and the passing of risk, and contractual wording cannot remove those protections.
10. International Orders, Customs and Duties
Where international delivery is available, the customer may be responsible for import VAT, customs duty, brokerage fees, carrier charges or other import amounts imposed in the destination country where those charges are not included or prepaid during checkout.
Amounts paid directly to a foreign customs authority, tax authority, postal operator or carrier are not payments received by TAA Fishing and are not normally refunded by TAA Fishing as part of a product refund.
Where the destination country’s rules allow import tax or duty to be reclaimed following a return or re-export, the customer is responsible for making the appropriate application.
Customers outside the UK are normally responsible for the direct postage cost of a change-of-mind return where properly informed beforehand and applicable law permits this.
If TAA Fishing incurs international return costs which were properly the customer’s responsibility, those genuinely incurred costs may be deducted from the refund where applicable law permits.
Full international delivery and return arrangements are contained in our Shipping Policy and Returns Policy.
11. Cancelling an Order
If you wish to cancel an order, please email info@taafishing.com immediately, quoting your order number and clearly stating that you wish to cancel.
We will make reasonable efforts to stop an order before dispatch, but cannot guarantee that this will be possible once picking, packing or carrier processing has begun.
The Returns Form is intended for physical returns after delivery, rather than initial cancellation requests.
Nothing in this procedure prevents a consumer from exercising a statutory cancellation right by another legally sufficient clear statement. The Consumer Contracts Regulations provide for cancellation by a clear statement and generally give qualifying distance purchasers a 14-day cancellation period.
Full cancellation and return rules are contained in our Returns Policy.
12. Returns, Refunds and Faulty Goods
Physical returns after delivery should be submitted through our Returns & Cancellations page.
Our Returns Policy explains change-of-mind cancellations, return postage, international returns, diminished value, refund timing, damaged goods, faulty goods, proof of purchase and applicable statutory remedies.
Nothing in these Terms or our Returns Policy limits the statutory rights applicable to goods which are faulty, misdescribed or otherwise fail to conform to the contract.
The Consumer Rights Act restricts traders from excluding core statutory rights relating to the quality, fitness, description, delivery and risk of consumer goods.
13. Damaged, Incorrect or Missing Deliveries
If goods arrive physically damaged, incorrect or incomplete, please use the normal Returns Form available through our Returns & Cancellations page.
We may reasonably ask for photographs of the goods, packaging, shipping labels or other information necessary to investigate the issue.
Prompt reporting can help preserve carrier and packaging evidence, but an internal reporting period will not automatically extinguish a statutory right.
A fishing rod physically damaged during delivery must use the normal Returns process and not the Fishing Rod Fault / Warranty Claim Form.
14. Product Use, Wear and Fishing Performance
Products should be used safely, appropriately and within any stated specifications.
TAA Fishing is not responsible for damage caused after delivery by matters for which the law does not make us responsible, including accidental damage, misuse, inappropriate loading, incorrect assembly, use outside stated specifications, inappropriate modification or repair, unsuitable connected equipment, inadequate care, improper storage or normal wear and tear.
The existence of damage does not automatically prove either that goods were defective when supplied or that the customer caused the problem. Where necessary, the cause will be assessed from the circumstances and available evidence.
Fishing outcomes depend on many circumstances beyond the product itself. Unless expressly guaranteed, our products do not guarantee catches, bite rates, particular casting distances, successful hook-ups or landing of fish. An unsuccessful fishing outcome does not by itself establish that a product is faulty.
15. Quality Checks and Fault Investigation
TAA Fishing carries out reasonable quality checks appropriate to the products being supplied.
These checks may be relevant when investigating a later claim, but no reasonable quality-control process can identify every latent defect or prevent subsequent transit or user damage.
Where the existence or cause of an alleged fault is not clear, we may reasonably request photographs, video, purchase details, serial or batch information, information concerning use or return of the product for inspection.
We may also consider relevant order, quality-control, packing, dispatch, serial-number and claim records where available.
Requesting reasonable evidence or inspection does not remove statutory rights and will not be used to unreasonably delay a remedy where entitlement is clear.
16. TAA Limited Rod Warranty Terms
Eligible TAA-branded fishing rods may qualify for the voluntary TAA Limited Rod Warranty Terms.
The TAA Limited Rod Warranty is additional to statutory consumer rights and does not replace or restrict them.
Where registration is required for the voluntary warranty, the registration requirements, applicable warranty period, coverage, exclusions and claim procedure are contained in our TAA Limited Rod Warranty terms and applicable Warranty Certificate.
A customer does not need a valid commercial warranty registration in order to exercise statutory rights which otherwise apply.
A fishing rod physically damaged in delivery must be reported through the normal Returns process. A suspected manufacturing, material or workmanship rod fault should be submitted through the dedicated Fishing Rod Fault / Warranty Claim process.
The fact that a rod has broken or cracked does not by itself establish the cause of the failure. Claims may be reasonably assessed using the available evidence and the legal rules which apply.
17. Fraud, Misuse, Returns and Payment Disputes
TAA Fishing may reasonably investigate suspected fraudulent, dishonest or materially misleading activity relating to orders, payments, deliveries, returns, refunds, promotions, warranty registrations, warranty claims or payment disputes.
This may include suspected product substitution, deliberate damage, false proof of purchase, manipulated evidence, altered serial numbers, false non-delivery claims, duplicate refund claims or attempts to obtain benefits dishonestly.
Where reasonably necessary and lawful, relevant evidence may be provided to payment providers, banks, carriers, insurers, professional advisers or competent authorities.
Nothing in this section permits us to deny a genuine statutory claim merely because a customer has previously made a return, complaint or payment dispute.
Receiving a claim, arranging a return, investigating an issue or providing a goodwill resolution does not by itself constitute an admission of legal liability. Any statutory remedy to which the customer is entitled remains unaffected.
18. Reviews and Customer Content
Reviews and other customer content must be genuine and must not be knowingly false, misleading, fraudulent, unlawful, defamatory or infringe another person’s rights.
Where a review has been provided in exchange for an incentive, that relationship must be appropriately disclosed where required.
We may verify, moderate or remove content where we reasonably believe it is fake, fraudulent, misleading, unlawful, abusive or otherwise contrary to these Terms. We will not remove a genuine negative review merely because it is critical of TAA Fishing or one of our products.
Where you voluntarily submit text, photographs or other material for publication, you grant The Amateur Angler Ltd a non-exclusive, royalty-free licence to display, reproduce and reasonably use that material for the purpose for which it was supplied and related TAA Fishing purposes.
19. Intellectual Property and Third-Party Services
Unless stated otherwise, original TAA Fishing branding, text, photography, graphics, logos and website material are owned by or licensed to The Amateur Angler Ltd.
You may use the website normally for personal shopping and information, but protected material may not be commercially copied, republished or exploited without permission except where permitted by law.
Our website may contain links to or functionality provided by independent third parties. Their own terms or privacy practices may apply to services which they independently provide.
TAA Fishing is not responsible for the independent conduct of a third party where applicable law does not make us responsible for that conduct.
20. Privacy and Cookies
Our Privacy Policy explains how TAA Fishing collects, uses, stores, shares and protects personal information, including information connected with orders, deliveries, returns, rod registrations, warranty claims, fraud prevention and marketing.
Our Cookies Policy explains how cookies and similar technologies are used and how optional cookie preferences can be managed.
Where non-essential website technologies require consent, they will be dealt with through our cookie-management system.
21. Our Responsibility to You
We do not exclude responsibility where doing so would be unlawful.
If TAA Fishing breaches a contract, we are responsible for loss which applicable law requires us to bear, including reasonably foreseeable loss caused by that breach.
We are not responsible for losses caused by circumstances for which TAA Fishing is not legally responsible, such as customer misuse, accidental damage after delivery, unauthorised modification, use outside specifications or acts of independent third parties where the law does not make us responsible for them.
Where goods are purchased as a consumer for personal use, we are not responsible for purely business losses such as loss of profit, business revenue, commercial opportunity or business interruption.
Unless the law makes TAA Fishing responsible for a particular loss, we are not responsible merely because a product problem causes incidental expenditure such as fishing tickets, travel, accommodation, bait, associated tackle, competition fees, lost fishing time, loss of a catch or loss of enjoyment.
Nothing in these Terms excludes or restricts liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, mandatory statutory rights relating to goods, or any other liability which the law does not allow us to exclude.
22. Events Outside Our Reasonable Control
TAA Fishing is not responsible for delay or failure to perform to the extent that it is directly caused by circumstances genuinely outside our reasonable control and the law does not make us responsible.
Examples may include severe weather, flooding, fire, natural disaster, widespread transport or carrier disruption, significant infrastructure failure, war, civil emergency, government restrictions or mandatory product recalls.
We will take reasonable steps to minimise the effects of such circumstances.
This provision does not remove statutory cancellation, refund, delivery or other consumer rights which continue to apply.
23. Changes, Severability and No Waiver
We may update these Terms for future website use and future orders to reflect changes in law, regulatory guidance, our products, website functionality or business operations.
Unless applicable law or an express agreement provides otherwise, an update does not retrospectively alter the terms governing an existing accepted order.
If part of these Terms is found to be unlawful or unenforceable, the remaining provisions will continue to apply so far as legally possible.
If TAA Fishing does not immediately enforce a contractual right, that does not necessarily mean the right has been waived. A goodwill resolution in one case does not automatically create an obligation to provide the same result in another case.
24. Governing Law, Related Policies and Contact
These Terms and contracts entered into directly with TAA Fishing are governed by the law of England and Wales, subject to mandatory consumer protections which apply to you.
If applicable consumer law gives you a mandatory right to bring proceedings in the courts where you live, these Terms do not remove that right.
These Terms should be read together with our Returns Policy, Returns & Cancellations page, Shipping Policy, Privacy Policy, Cookies Policy and, where applicable, our TAA Limited Rod Warranty Terms and Warranty Certificate.
Where a product-specific term applies, it should be read together with these general Terms. Mandatory statutory rights take priority over any inconsistent contractual provision.
For questions about these Terms or an order, contact:
TAA Fishing
The Amateur Angler Ltd
6 Dandelion Road
Frome
BA11 5FL
United Kingdom
Email: info@taafishing.com
Company number: 16934866
Registered in England and Wales
Please do not attend the registered office personally to make a return unless TAA Fishing has expressly agreed this in advance.
TAA Fishing is a trading name of The Amateur Angler Ltd.
Nothing in these Terms & Conditions excludes, restricts or reduces any statutory consumer right or liability which cannot lawfully be excluded or restricted.