Privacy Policy
TAA Fishing
Last updated: 28 September 2026
This Privacy Policy explains how The Amateur Angler Ltd trading as TAA Fishing (“TAA Fishing”, “TAA”, “we”, “us” or “our”) collects, uses, stores, shares and protects personal information when you visit our website, create an account, place an order, contact us, cancel an order, return goods, register a fishing rod, submit a fishing rod fault or warranty claim, leave a review, subscribe to marketing or otherwise interact with us.
This Privacy Policy should be read together with our Cookies Policy, Terms & Conditions, Returns Policy, Shipping Policy and other policies referred to below.
We process personal information in accordance with applicable UK data-protection and privacy law.
1. Who We Are
The data controller responsible for the personal information described in this Privacy Policy is:
The Amateur Angler Ltd
trading as TAA Fishing
Registered in England and Wales
Company number: 16934866
Registered office:
6 Dandelion Road
Frome
BA11 5FL
United Kingdom
Email: info@taafishing.com
The Amateur Angler Ltd determines why and how personal information is processed in connection with TAA Fishing, except where another organisation independently acts as a data controller for its own purposes.
If you have a question about this Privacy Policy, wish to exercise a data-protection right or wish to make a data-protection complaint, please contact info@taafishing.com.
2. Data-Protection Law
We process personal information in accordance with applicable UK legislation, including the UK General Data Protection Regulation, the Data Protection Act 2018, the Data (Use and Access) Act 2025 and the Privacy and Electronic Communications Regulations 2003 where relevant.
Where mandatory data-protection rules of another country apply to a particular transaction or processing activity, we will comply with those rules to the extent required.
3. What Personal Information Means
Personal information is information relating to an identified or identifiable individual.
This includes information which identifies you directly, such as your name, email address, telephone number or postal address. It may also include information which can identify or distinguish you when combined with other information, such as an order number, customer account, IP address, transaction record, fishing-rod serial number associated with you, Warranty Certificate or online identifier.
Information which has been genuinely anonymised so that an individual can no longer reasonably be identified is not personal information.
4. Information We Collect
The information we collect depends upon how you interact with TAA Fishing.
When you place an order, create an account or contact us, we may collect information such as your name, billing address, delivery address, email address, telephone number, customer-account information and other information you choose to provide.
We may also process information relating to your orders, including your order number, products purchased, quantities, product variations, purchase date, delivery method, discounts, order status, amounts paid, refunds and previous transactions with TAA Fishing.
Where customer accounts are available, we may process account identifiers, login-related information, saved addresses, preferences, order history and account activity.
Information necessary to process and deliver an order may also include the recipient’s name, delivery address, delivery contact information, carrier information, tracking number, delivery status, attempted-delivery information and proof of delivery where available.
More information about how orders are dispatched and delivered can be found in our Shipping Policy.
5. Payment Information
Payments may be processed through WooPayments and other payment methods made available during checkout.
TAA Fishing does not ordinarily receive or store complete payment-card numbers or card security codes where payment information is collected and processed directly by the relevant payment provider.
We may receive limited payment information such as the payment method used, transaction reference, payment status, refund status, card brand or limited card details made available by the provider, together with fraud or security information relating to the transaction.
Payment providers may process personal information for payment authorisation, authentication, fraud prevention, refunds, disputes, chargebacks and compliance with their own legal obligations.
Depending upon the particular processing activity, a payment provider may act as a processor on our behalf, as an independent data controller, or in different roles for different aspects of the transaction. Their own privacy notices may therefore also apply.
6. Order Cancellations
If you contact us at info@taafishing.com to cancel an order, we may retain your cancellation request as part of the order record.
This may include your name, email address, order number, billing email address, the products concerned, the date and time we received your cancellation, the status of the order at that time, our response and any related refund information.
We use this information to administer the cancellation, maintain an accurate record of the transaction and resolve any subsequent questions or disputes.
Our cancellation process is explained further in our Returns Policy.
7. Returns, Refunds and Fault Claims
If you submit a return through our Returns & Cancellations page, we may collect information including your order number, billing email address, the product being returned, your reason for returning it, photographs, descriptions of any alleged damage or fault, return references, postage or carrier information, inspection findings and details of any refund or replacement.
We use this information to identify your order, administer the return, assess the product, establish the appropriate remedy, communicate with you, process refunds or replacements and maintain records of the transaction.
We may also use relevant return information to identify duplicate claims, product substitution, false claims or other suspected misuse where there is a legitimate reason to do so.
Full information about the return process is contained in our Returns Policy.
8. Fishing Rod Registration
Where you register an eligible TAA-branded fishing rod through our Fishing Rod Warranty, Registration & Claims page, we may process information relating to the purchaser and the rod.
This may include your name, email address, TAA order number or stockist details, proof of purchase, purchase date, delivery or collection date, rod model, serial number, batch information, registration code, verification information, registration date and time, Warranty Certificate reference, warranty commencement date, warranty expiry date and warranty duration.
For rods purchased directly from TAA Fishing, the registration process may use a unique registration code followed by a separate verification code.
Information relating to the registration may be retained so that we can establish who registered the rod, which rod was registered, which warranty terms applied, the applicable warranty period and whether a later claim relates to that registered product.
Successful registration may result in a Warranty Certificate being issued electronically to the registered customer.
9. Rods Purchased From an Authorised Stockist
Where a TAA rod was purchased from an independent stockist, you may provide us with information such as your name, email address, proof of purchase, stockist name, purchase date, rod model and serial number.
Where reasonably necessary, we may contact the relevant stockist to verify purchase information, product details, purchaser information or eligibility for the TAA Limited Rod Warranty.
We will seek to limit any information exchanged with a stockist to what is reasonably necessary for the relevant verification or claim.
Your statutory rights arising from the original purchase generally remain against the retailer which sold the product to you. Any separate TAA Limited Rod Warranty is administered in accordance with the terms shown on our Fishing Rod Warranty, Registration & Claims page.
10. Fishing Rod Fault and Warranty Claims
If you submit a fishing rod fault or warranty claim, we may process information necessary to investigate the claim.
This may include your identity and contact details, purchase information, Warranty Certificate details, rod model, serial number, batch information, date the issue arose, description of the alleged fault, circumstances in which the issue occurred, relevant fishing or product-use information, tackle configuration, photographs, videos, previous damage or repair information, inspection findings, claim decisions, repair information, replacement information and correspondence relating to the claim.
We may use this information to establish whether the issue appears to relate to a manufacturing, material or workmanship fault, determine whether statutory or commercial warranty rights apply, arrange inspection, administer repairs or replacements, maintain serial-number and replacement history, prevent duplicate or fraudulent claims and establish, exercise or defend legal rights.
Submitting information for a claim does not itself mean that TAA Fishing has accepted that a fault exists or that a claim is covered.
Our full rod registration and claims process is explained on our Fishing Rod Warranty, Registration & Claims page.
11. Communications With TAA Fishing
We may retain communications you send to or receive from TAA Fishing where reasonably necessary.
This may include customer-service emails, order enquiries, cancellations, delivery enquiries, complaints, return correspondence, warranty correspondence, data-protection requests and other communications relating to our relationship with you.
We may retain these communications where reasonably necessary to provide customer service, maintain transaction records, resolve disputes, meet legal obligations or establish and defend legal rights.
12. Website and Technical Information
When you use our website, we and authorised service providers may process technical information such as your IP address, browser type, operating system, device type, pages viewed, referral information, dates and times of visits, session information, security logs, cookie identifiers and similar online identifiers.
Some of this information may be collected using cookies or similar technologies.
The particular cookies, analytics technologies and advertising technologies used on our website are explained in our Cookies Policy.
Where consent is legally required before a non-essential technology is used, we will seek that consent through our cookie-management system.
13. Reviews and Customer Content
Where our website allows customers to submit reviews, ratings, photographs or other content, we may process information such as your name or display name, review text, rating, submitted photographs, product information, purchase-verification information and moderation records.
Approved reviews may be displayed publicly.
Please do not include personal information in a public review which you do not wish other visitors to see.
We may use relevant information to verify that a review relates to a genuine transaction and to help detect fake, misleading, duplicate or otherwise improper reviews.
Our general rules concerning reviews and customer content are contained in our Terms & Conditions.
14. Marketing
Where permitted by law, we may use your contact information to send you information about TAA Fishing products, launches, promotions and other relevant marketing.
Electronic marketing may be sent where you have given appropriate consent or where another lawful electronic-marketing rule applies, such as the existing-customer soft opt-in where the statutory requirements are satisfied.
Marketing preferences do not affect essential communications relating to an order, payment, delivery, cancellation, return, refund, warranty registration, Warranty Certificate, warranty claim, product-safety matter or other service communication.
Where email marketing is administered through an external email provider, that provider may process the information necessary to send and administer those communications on our behalf.
You may unsubscribe from marketing at any time using an unsubscribe link contained in the relevant communication, where available, or by emailing info@taafishing.com.
We may retain limited suppression information after you unsubscribe so that we can remember and respect your request not to receive future marketing.
15. Lawful Bases for Processing
We will only process personal information where we have an appropriate lawful basis.
We may process information because it is necessary to take steps at your request before entering into a contract or to perform a contract with you. This commonly applies to orders, payments, delivery, cancellations, returns and administration of contractual warranty benefits.
We may process information because we are required to comply with a legal obligation. This may include tax, accounting, consumer-protection, product-safety, data-protection and regulatory requirements.
We may process information because it is necessary for our legitimate interests or those of another party, provided those interests are not overridden by your rights and interests. Examples may include operating and protecting our business, preventing fraud, maintaining accurate order and warranty records, investigating complaints, protecting our systems, verifying reviews, improving our services and establishing or defending legal claims.
Where the law requires consent, for example for certain marketing or non-essential cookies, we will rely on consent and you may withdraw that consent in accordance with applicable law.
We will determine the appropriate lawful basis before carrying out the relevant processing.
16. Our Legitimate Interests
Where we rely on legitimate interests, those interests may include operating TAA Fishing efficiently and securely, maintaining accurate customer and product records, preventing fraud and dishonest claims, administering customer relationships, protecting the integrity of our rod-registration and warranty systems, investigating disputes, improving our website and services, protecting TAA Fishing’s legal rights and maintaining evidence relating to orders, deliveries, returns and claims.
Where legitimate interests are relied upon, we consider the purpose of the processing, whether it is reasonably necessary and whether your rights and interests outweigh the interests relied upon.
We will not rely on legitimate interests where the balancing exercise indicates that your rights and interests should take priority.
17. Information We Need From You
Certain information is necessary for us to provide products or services.
For example, we may need sufficient information to identify you, process your order, collect payment, deliver goods, issue a refund, administer a return, register an eligible rod, issue a Warranty Certificate or investigate a warranty claim.
If required information is not provided, we may be unable to provide the relevant product, service or contractual benefit.
Where information is optional rather than necessary, we will seek to make this reasonably clear.
18. Fraud Prevention and Protection of TAA Fishing
We may process relevant information where reasonably necessary to identify, investigate or prevent suspected fraud, misuse, theft or dishonest claims.
This may include suspected payment fraud, unauthorised account access, false orders, false non-delivery allegations, return substitution, deliberate product damage, knowingly false fault claims, manipulated photographs or documents, altered serial numbers, duplicate refund claims, misuse of warranty registration codes, fraudulent warranty claims or inappropriate chargebacks.
Where reasonably necessary and lawful, relevant information may be provided to payment providers, banks, carriers, insurers, authorised stockists, professional advisers, fraud-prevention providers, regulators or competent authorities.
Fraud-prevention measures will not be used merely to prevent a customer from exercising a genuine statutory right.
19. Automated Security and Fraud Tools
Our website, payment providers or security providers may use automated technology to identify potentially suspicious activity, prevent unauthorised access, assess transaction risk or flag transactions for further review.
A transaction being flagged does not by itself establish that fraud has occurred.
Where a decision made solely through automated processing produces legal effects or similarly significant effects and applicable data-protection law provides particular rights or safeguards, we will comply with those requirements.
Independent payment and fraud-prevention providers may also conduct their own processing under their own privacy information.
20. Who We May Share Personal Information With
We do not sell customer personal information to advertisers.
We may share personal information where reasonably necessary with organisations which help us operate TAA Fishing or fulfil our legal and contractual responsibilities.
These may include website and ecommerce providers, hosting and cloud-service providers, payment processors, banks, card networks, delivery companies, email and communications providers, customer-service systems, IT and cybersecurity providers, analytics providers, advertising platforms where appropriately enabled, authorised TAA stockists, manufacturers or suppliers where necessary to investigate a product issue, insurers, accountants, auditors, solicitors, other professional advisers, fraud-prevention services, regulators, courts, law-enforcement agencies and government authorities.
Where another organisation processes personal information on our behalf, we will use appropriate contractual and organisational protections where required.
Some organisations, such as banks, payment providers, carriers and regulators, may independently determine how they process certain information and may therefore act as separate data controllers.
21. International Transfers
Some organisations which provide services to TAA Fishing may process personal information outside the United Kingdom.
Where such processing constitutes a restricted international transfer under UK data-protection law, we will use a lawful transfer mechanism where required.
Depending upon the destination and recipient, this may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to recognised Standard Contractual Clauses, another legally recognised safeguard or a statutory exception where applicable.
Where applicable law requires an additional assessment concerning the protection available in the destination country, we will take the appropriate steps.
You may contact info@taafishing.com if you require further information about safeguards relevant to a particular transfer.
22. How Long We Keep Personal Information
We do not keep personal information indefinitely simply because we have collected it.
Retention periods depend upon the nature of the information, the reason it was collected, the duration of our contractual relationship with you, applicable warranty periods, tax and accounting requirements, product-safety requirements, fraud-prevention needs, legal limitation periods, disputes, claims and other applicable legal obligations.
Order, invoice, payment and refund records may be retained for the period reasonably necessary to meet tax, accounting, contractual and legal-record requirements.
Customer-account information may be retained while an account remains active and afterwards where we have a lawful reason to retain relevant records. Closing an account does not necessarily require deletion of order or transaction records which we are entitled or required to retain.
Return, complaint and dispute information may be retained for as long as reasonably necessary to administer the matter, preserve relevant evidence, identify duplicate claims and establish or defend legal rights.
Rod-registration records, serial numbers, Warranty Certificates and related records may be retained throughout the relevant warranty period and afterwards where reasonably necessary for warranty administration, replacement history, fraud prevention, product safety, disputes or legal claims.
Rod fault and warranty-claim information, photographs and inspection findings may also be retained where reasonably necessary for claim history, legal purposes, fraud prevention or product safety.
When information is no longer reasonably required, we will take appropriate steps to delete, anonymise or securely dispose of it.
23. Security
We use appropriate technical and organisational measures designed to protect personal information from unauthorised access, unlawful processing, accidental loss, destruction, alteration or disclosure.
Depending upon the relevant system and circumstances, these measures may include access controls, authentication measures, secure communications, encryption where appropriate, software and security updates, restricted administrative access, backups, security monitoring, appropriate hosting arrangements and contractual requirements imposed upon relevant service providers.
No internet-connected service, email system or method of electronic storage can be guaranteed to be completely secure in every circumstance.
This does not reduce our obligation to use security measures appropriate to the risks involved.
24. Personal-Data Breaches
If a personal-data breach occurs, we will assess and investigate the incident and take appropriate steps to contain or reduce its effects.
Where notification to the Information Commissioner’s Office is required by law, we will make the required notification within the applicable statutory period.
Where applicable law requires affected individuals to be notified because the relevant legal risk threshold is met, we will communicate with those individuals without undue delay.
25. Keeping Your Information Accurate
Please provide accurate and current information when placing an order, creating an account, submitting a return, registering a fishing rod, submitting a warranty claim or otherwise communicating with TAA Fishing.
If relevant information changes, please contact us so that it can be updated where appropriate.
We may correct information where we reasonably establish that our records are inaccurate.
26. Children
Customers must be at least 18 years old to place an order under our Terms & Conditions.
Our ecommerce services are not intended to enable children to enter into contracts with TAA Fishing.
We do not intentionally seek personal information from children for this purpose.
If we become aware that personal information concerning a child has been collected in circumstances where it should not have been, we will consider the appropriate steps required by law.
27. Your Data-Protection Rights
Depending upon the circumstances and applicable law, you may have the right to ask us whether we process your personal information and obtain a copy of information to which you are entitled.
You may have the right to ask us to correct inaccurate information or complete information which is incomplete.
In certain circumstances, you may have the right to ask us to erase personal information. The right to erasure is not absolute, and we may continue to retain information where we have a lawful reason to do so, including compliance with legal obligations, preservation of contractual records, fraud prevention, product-safety requirements or establishment and defence of legal claims.
You may have the right to ask us to restrict particular processing in certain circumstances.
Where the statutory requirements are met, you may have the right to receive certain information in a structured, commonly used and machine-readable format or ask for it to be transferred to another controller.
You may have the right to object to processing based on legitimate interests. We will consider any objection in accordance with applicable law.
You have the right to object at any time to processing of your personal information for direct marketing.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing which occurred before consent was withdrawn.
Where applicable, you may also have rights in relation to decisions made solely through automated processing which produce legal or similarly significant effects.
Not every right applies in every circumstance. The rights available depend upon matters including the purpose of the processing and the lawful basis relied upon.
28. How to Exercise Your Rights
To exercise a data-protection right, please email:
Please explain what you are requesting and provide enough information for us to identify the relevant records.
Where reasonably necessary, we may ask for evidence confirming your identity before releasing, changing or deleting personal information. This is intended to prevent information being disclosed or altered at the request of an unauthorised person.
We will not ask for excessive identification where it is not reasonably necessary.
We will respond within the timeframe required by applicable data-protection law.
Where applicable law permits additional time because a request is complex or because several requests have been made, we will notify you where required.
29. Data-Protection Complaints
If you believe TAA Fishing has not handled your personal information properly, you may make a data-protection complaint directly to us.
Please email:
Where possible, use the subject line “Data Protection Complaint”.
Please explain what you believe has happened, the personal information concerned, when the issue occurred if known and the outcome you are seeking.
You do not need to identify a particular law or use legal terminology.
We will provide an accessible means of making a complaint, acknowledge a data-protection complaint within 30 days, investigate the matter appropriately and communicate the outcome without undue delay.
Where a complaint is made on behalf of another individual, we may reasonably request evidence that the person making the complaint has authority to act for them.
30. Complaining to the Information Commissioner’s Office
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), which is the UK’s data-protection regulator.
Information about making a complaint is available from the Information Commissioner’s Office.
We would appreciate the opportunity to investigate a concern directly, but contacting TAA Fishing first does not remove your right to contact the ICO.
31. Product Safety and Recalls
Where necessary, we may use order, customer, product or serial-number information to contact customers about an important product-safety issue, recall, corrective action or similar matter.
Such communications may be sent even where a customer has opted out of marketing because genuine product-safety communications are not marketing communications.
Where required, relevant information may also be shared with manufacturers, suppliers, regulators or other competent bodies involved in the safety matter.
32. Legal Claims and Regulatory Requirements
We may retain, use or disclose personal information where reasonably necessary to comply with applicable law, respond to a lawful request, comply with a court order, investigate suspected fraud, protect customers, protect TAA Fishing, establish or exercise legal rights or defend legal claims.
We will seek to limit any disclosure to information reasonably necessary for the relevant lawful purpose.
33. Business Sale or Reorganisation
If The Amateur Angler Ltd is involved in a genuine sale, investment, merger, restructuring, acquisition, transfer of assets or insolvency process, relevant personal information may be disclosed to professional advisers, prospective counterparties, purchasers or successor organisations where reasonably necessary and lawful.
Any such processing remains subject to applicable data-protection requirements.
34. Third-Party Websites
Our website may contain links to websites or services operated independently by third parties.
Those organisations control their own websites and may process personal information under their own privacy policies.
This Privacy Policy does not govern independent third-party websites or services.
You should review the privacy information of a third party before providing personal information directly to that organisation.
35. Changes in How We Use Personal Information
We will normally use personal information for the purpose for which it was collected or for another compatible purpose permitted by law.
If we intend to use personal information for a materially different purpose which requires new privacy information, another lawful basis or fresh consent, we will take the appropriate steps before beginning that processing.
36. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in applicable law, regulatory guidance, our website, technology, suppliers, payment systems, delivery arrangements, returns processes, warranty systems or other business operations.
The Last updated date at the top of this page will be amended when appropriate.
Where a change is material and applicable law requires additional notice or consent, we will take the steps required by law.
Updating this Privacy Policy does not retrospectively remove rights which previously arose or make previously unlawful processing lawful.
37. Related Policies and Pages
Our privacy practices should be read together with the other policies governing your use of TAA Fishing.
Our contractual terms are available in our Terms & Conditions.
Information about cancelling orders, returning products, refunds and faulty goods can be found in our Returns Policy and on our Returns & Cancellations page.
Information about delivery, international shipping, customs and carrier matters can be found in our Shipping Policy.
Information explaining cookies, analytics, advertising technologies and cookie preferences is contained in our Cookies Policy.
Information concerning fishing-rod registration, Warranty Certificates and rod fault or warranty claims is available on our Fishing Rod Warranty, Registration & Claims page.
These documents deal with different parts of our relationship with you and should be read together where relevant.
38. Contact Us
For privacy enquiries, personal-information requests or data-protection complaints, contact:
TAA Fishing
The Amateur Angler Ltd
6 Dandelion Road
Frome
BA11 5FL
United Kingdom
Email: info@taafishing.com
Company number: 16934866
Registered in England and Wales
TAA Fishing is a trading name of The Amateur Angler Ltd.
We process personal information only where we have an appropriate lawful basis and in accordance with applicable data-protection law.